Launched 15 years ago, WordPress has continued to hold strong as the most most popular Content Management System in the world. Today WordPress claims 50-60% of the global CMS market, making it the most popular CMS for the 7th year in a row. Today WordPress is used by more than 19m sites that publish new posts every second, no matter the size of the blog or company website. This widely used CMS has become a favourite among businesses including some of the top online names like New York Observer, New York Post, TED, Thought Catalog, Williams, USA Today, CNN, Fortune.com, TIME.com, National Post, Spotify, TechCrunch, CBS Local, NBC, and more all use WordPress..
Burt Systems team dug deep into the web to find you concrete reasons why your company website should use WordPress and here we are;
Whether you’re a blogger or just launching a new corporate or online business, the fact that WordPress is 100% free is extremely beneficial. You never have to worry about hidden charges if your site becomes more popular than expected, WordPress will always be free for you to use. When we say free we mean in the sense of freedom not the sense of free beer.
Now wait a minute. Don’t close this post just because I mentioned the off-putting word “Free”. Read this post “Why is WordPres Free?” from the acclaimed wpbeginner.com.
Okay now, let’s continue. On top of being free for everyone, it is Open Source which means that you can improve or alter the source code to create the right site for your needs. We all know the success story Open Source softwares keep telling and we all use many of them like VLC which you use to watch offline YouTube videos on your laptop, Android that powers your most trusted gadget, Linux, Wikipedia that has become your reference ebook, MySQL, Firefox which most probably you’re using to read this, LibreOffice, Ubuntu, the list is huge. WordPress is top on that list and expanding at roughly 500+ new sites being built daily in the top 10 million websites on the web (compared to Shopify’s and Squarespace’s 60-80).
WordPress is used by Millions of people and business around the world. Statistics show 17 posts published every single second. The reason why people quickly adopt to WordPress is because it is fairly easy to setup and use. The platform is user-friendly, intuitive and easy to learn. In fact, you can learn how to use WordPress in a matter of minutes. Most people using WordPress are neither web designers nor programmers. As a matter of fact most folks start using WordPress without any prior knowledge of designing websites.
The WordPress community oftenlly brag about the famous “5-Minute Install”.
The other main reason why WordPress is ideally simple to use is because there are thousands of free templates (themes) to choose from, so you can give your website any look you want. There is a WordPress theme for just about everything. Whether you want a photography theme, magazine theme, portfolio theme, or an eCommerce theme. There is a perfect theme available for every kind of website.
WordPress themes are easy to customize because a lot of them come with their own options panel allowing you to change colors, upload logo, change background, create beautiful sliders, and do other cool things with your website without ever writing any code at all.
WordPress is super flexible and can be extended by using plugins. Just like themes, there are thousands of free and premium plugins available for you to use. Not only these plugins can add extra functionality to WordPress, there are lots of plugins which can add a whole new platform to your WordPress site.
Since WordPress is such a popular CMS, it shouldn’t be surprising that it’s a target for hackers. However, WordPress team takes the security of its users very seriously. WordPress hires top-notch developers to constantly update its software to prevent attacks. In fact, WordPress has an automatic update feature ever since the release of version 3.7.
However, just like the real world, the internet can be an uncertain place. Here in Uganda we place locks on our home doors though we have a security guard outside with a gun. Just as well, you can practice some basic security measures, such as not downloading a theme or plugin from an untrusted site. Burt Systems offers WordPress security scan and WordPress theme customisation, they can help you out with your embattled company website design
You planned your website re-design and spent countless hours getting your website to look just the way you want it to… and now it’s time to update. Is all that work down the drain? Not with WordPress! You can install security updates and change your theme without losing a single picture or blog post. WordPress is equipped with a built-in updater for security purposes. However, WordPress also notifies you whenever there are updates for your themes and plugins. This makes managing your WordPress site a breeze, since you’ll always be current on the latest updates. That will keep your site safe and fresh.
Read More: Website Redesign Strategy That Guarantees Results
Adding content to a WordPress site is quick and painless. You type a title, add your content (like Finding a great website design company in Uganda or the story of little Nakintu’s Bwindi gorilla trekking adventure), and click “Post.” That’s it. The new content now shows up on your website. No muss, no fuss, and best of all, no programming.
You are most probably reading this post via your mobile screen like 63.5% of other internet users in Africa right now. It’s more important than ever today for a website to be mobile friendly to accommodate smartphones and tablets. With WordPress, however, you don’t have to be concerned over that. It’s already mobile friendly, thanks to many of the themes being responsive.
One of the most frequent questions we get during the planning stages of a web design project is in regards to SEO. Specifically, clients want to know whether we address search engine optimisation during the time we have budgeted to designing a new website.
Also Read: 10 Questions to Ask When Hiring an SEO Consultant
One of the reasons WordPress is our preferred website platform is because of its relatively quick and predictable nature for launching a search-engine friendly website. Install WordPress, make a few tweaks to the settings, select the right theme, add the right plugins, write good content, and you are seemingly, off to the races.
The most popular search engines actually prefer sites that are powered by WordPress because its framework is easy to crawl. In fact, Google’s Matt Cutts actually endorsed WordPress during WordCamp San Francisco 2009. His personal blog is on WordPress.
While WordPress earned its reputation as a great blogging platform that can be inserted into an existing website, WordPress itself can be used as a website. Because WordPress contains a post and page structure, you can have daily blog posts, as well as static pages – such as your Contact or About pages and products page for your ecommerce website.
Since you’re using WordPress for your business, then you will be happy to know that there are a number of ecommerce solutions that will convert your site into an all-out digital store. By using plugins like WooCommerce, WP eCommerce or Shopp you can easily begin to make money online.
Remember, WordPress is a free software. However, that’s not the only area where you’ll save money. Because WordPress is open source and user-friendly, you won’t have to hire web designers or technicians to launch or maintain your WordPress site.
Recommended read: 20 Ways To Make Your Website Accessible
If you need to switch a provider or host, either because they can’t handle traffic or you’re just frustrated with them, you can do it without experiencing much downtown. This is because WordPress works with pretty much every server. If you need to make the switch, I recommend that you review the following article from WPBeginner – how to move to a new host. There are several free WordPress hosting options as well.
WordPress has a huge following and the online community is very active. There are numerous tutorials and videos about how to use WordPress and the documentation is extensive. Best of all, you can even access the WordPress community forums (again, FREE!) to post specific questions or search for answers.
WordPress can be one of the best platforms for your business. Ever since I switch my personal and business sites to WordPress a couple years ago I have found out how powerful it can be. You can do literally everything with WordPress. I highly recommend that you switch today!
So what are you waiting for? Get WordPress for your small business website and start doing business online now.