Online Marketing Agency in Uganda
Start marketing your small business online and harness the power of the web, join the connection economy and listen in on your customers's conversations right where they hang out so that you can serve them exactly what they're looking for. This is Online Marketing That Actually Works!
Online Marketing For Small Businesses
People shop and learn in a whole new way compared to just a few years ago, so businesses need to adopt or risk extinction. People now use the internet to shop and gather information, but where on the internet to they go—and how do they use the internet for activities?
To be successful and grow your small business, you need to match the way you market your products and services to the way your prospects learn about and shop for your products and services. And you do that by partnering with an online marketing agency that understands both your business and your customer's needs. Take a look at what we can do for your business online.
Blog—The Stories We Tell
Search Engine Optimisation (SEO)
The structure, the way your website looks and functions is only a piece to the SEO puzzle, but a very important piece. Our online marketing team will perform best-in-class optimization with proven search engine optimization techniques.
- Website Architecture Analysis — Our team goes through a website making sure that the pages that are meant for the public can be found by the search engines. We want nothing holding you back.
- Keyword targeting with focus — We research to find the best performing keywords in your industry and assign them to the appropriate pages on your website. We find the keywords that drives sales.
- Winning content strategies — Not only will we optimize the content on your current web pages, we will show you the secrets to developing content that will keep customers coming back. Yes - in online marketing, content is king.
Innovative & SEO Ready Website Design
Anyone can design a website. The question is that is your web design going to generate high quality traffic and sales leads for your startup business?
Because Burt Systems provides online marketing services, we build websites on a foundation of SEO best practices — keyword research and strategy, site map, internal links, content strategy, title tags and more — to improve your ability to generate high-quality traffic and sales leads.
- Specialized lead generation websites
- Custom responsive websites
- Get a mobile-friendly website before your competition
- Quality content created by professional copywriters
- Improved Google results
Talk To An Online Marketing Consultant in Uganda
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Frequently Asked Questions Answered
These FAQs are answered on the regular by our community in our blog. Visit our blog to get an extensive understanding of what you online marketing can do for your business and ROI.
Web Design FAQs
SEO FAQs
1What is a website?
A website is an online brochure for your business and the web design not only includes the way the website looks, but making sure that the site is easy to navigate, has an appropriate load time, and has a layout that will keep people on-site.
2Why start a website?
Look around you, each one of your customers owns at least two devices that access information online. Everyone wants to connect, engage, find and verify information online. That means, you have to take your small business online to be able to connect with your customers. A website will help you display, update, engage and reach out to your existing customers and acquire new ones. It is amazing for your customers to be able to find information on your website, then just come to your physical address to pay or buy. But now that too can be done on your website.
3How long does a web design project normally take?
We strive to make sure that our clients are happy with the final product and will do what it takes to accomplish that. Because of this, we have a 5 step approach to our process. This 5 steps are: strategic planning, concept generation, front end programming, quality assurance testing, and finally launch. The timeframes to complete these steps are based solely on the size of the project and functionality being requested so it depends on several factors.
4What does a typical website cost?
All website design/development projects by us are done custom based on the client’s needs. We don’t take a pre-built website template and edit it to fit a mold. Because of this, it is almost impossible to quote a price of a website. After we have an initial discovery call, we are able to perform research and put together a proposal to design and build out a website matching every need you have. Most web design projects start at $200 and go up from there depending on the complexity and functionality requested.
5How does the process work?
For most projects, we follow a 6 step approach that includes: Discovery Call, Preliminary Research & Strategic Planning, Concepts/Revisions, Programming, Quality Assurance, and ultimately Site Launch. We are big believers in customer transparency, which is why they are kept in the loop throughout the entire process. We strive to make sure that our clients are happy with the final product and will do what it takes to accomplish that.
6What design and development tools do you typically use?
More often than not, our design work is done in Adobe Photoshop and Adobe Illustrator and our development work is done using HTML, CSS, JavaScript, PHP, Foundation and MySQL. For most content-driven sites, we prefer to build on the WordPress Content Management System. While we do have our favorites, our team has a diverse range of skills that allows us to adapt to fit the needs of just about any project.
7What makes Burt Systems different?
There are many great website design companies, however we are different because we design and develop websites with SEO and the consumer in mind. What good is a website if it can’t be found? Not only do we want an aesthetically pleasing website, but we want a website that has a chance to rank and convert. With user engagement playing a larger role in SEO it is more important than ever that your website has the elements needed to be successful.
8Do you offer web hosting?
We believe in transparency and giving the clients the control. Unlike other companies that tie you to their proprietary CMS and charge you a monthly hosting fee, we like to give you the freedom to choose. We offer options where we can host and monitor your website, or we can set the website up on your own web hosting account.
1What is Search Engine Optimization
SEO is the application of various strategies to improve the search rankings of a website. These strategies range from on-page optimization, quality content, to authoritative link building. Search Engine Optimization is an important piece to any online marketing plan and with a well-rounded strategy; any website can see improved rankings.
2How long does it take to see results?
With over 200 different ranking signals, it is difficult to predict how long it will take a website to rank. In our experience clients typically see significant improvement on long tail keywords in the first 90 days and more competitive search terms around 180 days. SEO is a long-term strategy but has consistently proven to provide the best ROI.
3Do you offer any guarantees?
Google warns to stay away from companies claiming to guarantee search rankings. Any company that says they can get you a No.1 Spot on Google is being dishonest, as Google’s algorithm changes frequently. Burt Systems is a leading online marketing company, that consistently provides our clients the highest level of service and results. While we cannot guarantee top rankings, we can guarantee you ROI because we have a proven track record of delivering results to our clients. And yes we can back that up with our portfolio.
4How do you conduct keyword research?
We use a variety of tools to analyze keywords across all industry types. For each individual search phrase, we look to determine the search volume, relevancy to the client’s business, the likelihood that they will lead to sales, as well as the competitiveness of the keyword. Our team handpicks each keyword based on our belief that it will contribute to a successful campaign.
5Do you do link building?
Yes. We have built relationships with hundreds of publishers, bloggers, and journalists over the years and we are building new relationships every day. Our link building (Digital PR) team takes pride in delivering relevant, highly authoritative backlinks to propel our clients forward in the search rankings. If you feel like your staff has a good handle on most of the day to day tasks except for link building, request a free consultation and our Digital Marketing Consultants can discuss our link building service options with you. For more information on link building, click here.
6What is pay per click advertising?
Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines like Google, Facebook and Bing
7Will you work with Ecommerce sites?
Yes. Ecommerce websites have their own unique set of challenges, but our proven practices develop successful results time and again. We also have worked with a variety of shopping cart platforms such as Magento, Shopify, and Big Commerce to name a few. For more information about our Ecommerce SEO solutions, click here.
8What about Conversion Rate Optimisation?
CRO is the process of improving the percentage of website visitors that turn into sales or leads. There are numerous tests that can be administered to find potential improvements. Some examples would be: headings, website content, calls to action, and form button colors. There is always something that can be tested to find an new optimal solution. A conversion is the desired action(s) that you would like to occur on your website. That could be the filling out of a contact form, signing up for a newsletter, a phone call, or the completion of a transaction.