Why Cheap Website Designers Always Fail • Burt Systems Uganda

Why Cheap Website Designers Always Fail

Cheap Website Designers Always Fail

Did you know that 75% of business websites receive a failing grade of 59 or lower?Click To Tweet

A simple solution many bosses come up with to solve these embarrassing ROI numbers is – look for another website designer and order for a fresh web design. This new website suffers the same green mile fate – into the dark lonely online corner of no clicks and scrolls. A few months pass by and the cycle is repeated all over again until the business completely closes.

The problem is that most business are busy running their businesses and simply don’t understand the Internet, all the Digital Marketing lingo social media marketers are throwing at them and how all is important in today’s business success. But being business people they hire that expert among the local website designers, he definitely seems to know what he is doing, didn’t he work on such and such a website, he talks the talk and his prices are reasonable.

There’s also this post: How to Start a Small Online Business

Therein lies the problem, not all website designers are created equal, in fact most of them are useless and don’t have any real clue when it comes to business, let alone designing a website that generates the results a client wants, needs and expects.

Looking into this a little further, at a recent Kahil Insights webinar in Kampala, one hundred website content managers were asked what their average website deal is worth with the vast majority (85%) saying that their average project was less than one million Uganda shillings. The reason being that these web designers are forced to compete on price as they cannot deliver the content marketing value (ROI) of those in the higher price brackets.

 

Cheap Website Designers Always Fail

 

Why cheap website designers always Fail online businesses.

So understanding that most businesses lack the in-house expertise to develop a really successful online presence, businesses are hiring web designers that more often than not price themselves out of business and simply cannot deliver the value with the end result being a website that looks good, but sits with the other eighty percent of websites and never delivers a meaningful return on investment.

Nothing demonstrates this better than your typical web designer interviewing a prospective client. Here’s a dialogue from Website Designs Blog.

 

Prospect: “hello Web Designer, we need a new website”
Web Designer: “we can help you with that, what do you want in the website”
Prospect: “I thought we would have all the usual stuff, about pages, company page, new offices, products page, contact us”
Web Designer: “great, that sounds like a great website and I can sure help you make this a success”
Prospect: “how much will it cost and how long will it take to build?”
Web Designer: “it’ll cost four hundred thousand shillings to build and will take me two weeks to complete it”
Prospect now client: “great that’s within our budget, when can you start” 

 

I imagine many of the people reading this will have experienced conversation similar in some way to the one above, and can relate to it. The problem with the conversation is that the website designer is so focused on closing the sale and being able to eat for the next month that instead of finding out what the clients online goals are and then tailoring the content to achieve these goals, the web designer simply asks what do you want to include in it, thus effectively making the least experienced person, the one making the most critical decisions.

Is it any wonder almost 75% of Website fail?

You’ve probably already guessed, we’re one of those in the top price bracket as I firmly believe that it’s our job to do the very best that we can for every single client. We’ve done this for ten years and we know what works and what doesn’t – continual learning, writing, research, conversion rate optimization and monitoring of clients websites analytics ensures I keep my edge in this highly competitive industry.

 

Cheap Website Designers Always Fail

Let’s look at this from a professional angle ….

Prospect: “hello Web Designer, we need a new website”
Web Designer: “great, I can help you with that, what are you trying to achieve with your new website”
Prospect: “we want to increase the number of leads we generate”
Web Designer: “That’s great goal. Could you elaborate more?”
Prospect: “Yes, our main goal is to generate more sales from our website and we don’t seem to have any success with the current one.”
Web Designer: “Tell me more about your current website?”
Prospect: “Well, it’s a sitting duck, that’s what one of our employees called it.”
Web Designer: “Ha ha ha. You don’t say. Send me your link and let’s schedule a quick consult before we take a decision. We’ll take it from there.”

 

You should Read: Hiring A Website Designer Questions To Ask Before

 

The whole conversation is focused now on the business and what it wants to achieve online, there are numerous other stages I carry out, but if you compare both conversations you can draw your own conclusion as to why one web designer is priced considerably higher and generating greater returns on investment whereas the other delivers something that simply looks good for the boss’ new MacBook.

 

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Burt Baguma
Burt Baguma
Do you know your Why? Can you go deep and find that WHY you're reading this post? If you do, then you're ready to grow your online Business. Burt Baguma is a co-founder and Digital Marketing Strategist and Burt Systems with a clear why he wants to help you grow your online business. Follow on Facebook Twitter Linkedin

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