Travel Marketing today is disrupted by mass marketing campaigns that target no one in particular but are just up in hopes to catch unsuspecting customers stumbling around the web. Sadly, too many tours and travel businesses are wasting time and money because they fail to market to the right audience.
It is important for marketers in our industry to recognize that while messaging, strategies and tactics must shift, the damage of going “dark” in marketing and communications at times like these far outweighs the short-term financial benefit.
Almost all Uganda travel companies have cut their entire marketing spend during the international Covid-19 lockdown, which I think will have long term effects after this all ends. But the huge question is, should marketing travel Uganda out there be completely halted during the Covid-19 lockdown?
How travel blogging can get traffic to travel website fast: a travel manager’s guide on how to create a travel blog, get followers and market travel services to the masses. We'll also see how successful travel bloggers have been able to get a sustaining income from regularly blogging.
Reaching safari travelers today has never been more challenging. And now that COVID-19 has changed the playground, the aftermath may highly become unpredictable. We reached out to a company that successfully used search marketing to pivot.
Marketing your tours & safaris company is becoming easier because of the new tools that technology is providing. But getting traffic to your safari website and converting that traffic into actual travellers is what is getting complex each year and we provide some travle marketing tips in this blog.