Travel Marketing • Burt Systems Uganda

Marketing Resources Blog

May 22, 2020
Creating travel buyer personas to market to the right audience

Creating Travel Buyer Personas to market to the right audience

Travel Marketing today is disrupted by mass marketing campaigns that target no one in particular but are just up in hopes to catch unsuspecting customers stumbling around the web. Sadly, too many tours and travel businesses are wasting time and money because they fail to market to the right audience.
May 15, 2020
Marketing Travel during Covid-19 crisis

Marketing Travel During Covid-19 Crisis

It is important for marketers in our industry to recognize that while messaging, strategies and tactics must shift, the damage of going “dark” in marketing and communications at times like these far outweighs the short-term financial benefit.
May 3, 2020
Should we stop marketing travel Uganda during Covid-19 lockdown?

Should we stop marketing travel Uganda during Covid-19 lockdown? (5 Mins)

Almost all Uganda travel companies have cut their entire marketing spend during the international Covid-19 lockdown, which I think will have long term effects after this all ends. But the huge question is, should marketing travel Uganda out there be completely halted during the Covid-19 lockdown?
April 26, 2020
How blogging can get traffic to travel website fast

How blogging can get traffic to travel website fast

How travel blogging can get traffic to travel website fast: a travel manager’s guide on how to create a travel blog, get followers and market travel services to the masses. We'll also see how successful travel bloggers have been able to get a sustaining income from regularly blogging.
April 7, 2020
How one safari company used search to cruise to success

How one safari company used search to cruise to success

Reaching safari travelers today has never been more challenging. And now that COVID-19 has changed the playground, the aftermath may highly become unpredictable. We reached out to a company that successfully used search marketing to pivot.
April 3, 2020
Marketing Your Tours & Safaris Company -Travel Marketing

Marketing Your Tours & Safaris Company: 10 Powerful Tips

Marketing your tours & safaris company is becoming easier because of the new tools that technology is providing. But getting traffic to your safari website and converting that traffic into actual travellers is what is getting complex each year and we provide some travle marketing tips in this blog.
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