It is important for marketers in our industry to recognize that while messaging, strategies and tactics must shift, the damage of going “dark” in marketing and communications at times like these far outweighs the short-term financial benefit.
Almost all Uganda travel companies have cut their entire marketing spend during the international Covid-19 lockdown, which I think will have long term effects after this all ends. But the huge question is, should marketing travel Uganda out there be completely halted during the Covid-19 lockdown?
Marketing your tours & safaris company is becoming easier because of the new tools that technology is providing. But getting traffic to your safari website and converting that traffic into actual travellers is what is getting complex each year and we provide some travle marketing tips in this blog.