Buyer personas • Burt Systems Uganda

Marketing Resources Blog

May 22, 2020
Creating travel buyer personas to market to the right audience

Creating Travel Buyer Personas to market to the right audience

Travel Marketing today is disrupted by mass marketing campaigns that target no one in particular but are just up in hopes to catch unsuspecting customers stumbling around the web. Sadly, too many tours and travel businesses are wasting time and money because they fail to market to the right audience.
January 23, 2020
Creating Buyer Personas for travel business

Creating Buyer Personas or customer groups (7 minute read)

Let me ask you a simple question: grouping customers, do you do that or you just open shop, use your marketing megaphone and wait for Mark, Joan and Hurry to buy? You are doing it all wrong. Let me tell you about this target marketing thing called creating your customers groups or buyer personas that will save you huge amounts of wasted marketing resources. Click the title/image to dig right in.
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