Google changed everything! They changed everything in a way that most people don't see or understand. Most people use Google to find things, they assume it is telepathetic and all they have to do is type in a few simple words and Google will comb through the entire Internet and find them exactly what they're looking for. Most people never get past the first page of results on Google. Well, it's so popular, so many billions of searches are done on Google. Everybody who makes a thing, who has a service, wants a job, who needs or wants to be found, wants to be found by Google.