Web Design • Innovative & SEO Ready Websites • Burt Systems Uganda

SEO Ready Web Design

Innovative Web Design

“What’s the most important thing I should do if I want to make sure my website is easy to use?”

The answer is simple. It’s not “Nothing important should ever be more than two clicks away” or “Speak the user’s language” or “Be consistent.” It’s...“Don’t make me think!” ~ Steve Krug's First Law of Usability Design

We Tell The Right Stories To The Right Users

Do you like stories? We like stories. It’s telling stories that has created human history for millennia. Whether visual or audio, we tell stories that evoke powerful emotions and its these emotions that drive us to take the web design decisions we make.

If you tell a powerful enough story to the right people who want to listen, you’ll get them to do what they think they desire. A skillful entertainer will get you to stand on your feet and applause him as well as the lean marketer will get you to click and buy and a User Experience (UX) designer will endeavor to make it so simple for your customers to find what they're looking for on your website.

Which story is your company telling and how do you serve your story to your followers, leads, your customers? We would like to help you find your customer and craft a story that addresses their emotions. Our web design skills will help your team craft a story into digital form that your customers are looking for online.

We build websites that tell your story to the right customers. Our web design practices help your customers find you, buy from you and share the experience with others. Our goal is to increase traffic to your website and maximise engagement through cognitive conversion rate optimization (CRO).

Talk to a lean web designer in Uganda that would understand your story story. Go!

Conversion rate optimisation in web design

Web Design For Conversion Rate

Is your website conversion rate optimised or just screwed up? Here's a great story that will identify with you.

Imagine I have a magical device that tells me when anyone who is within a two-mile radius of where I’m sitting has run out of milk. I drive to their apartment only to find them sitting there with a empty carton of milk and a dry bowl of cereal. I put them into my car and drive them to the nearest overnight supermarket. And, just to ensure they purchase, I give them the money to buy their milk. What are the odds that this person will buy milk in this instance? One hundred percent, right? The supermarket would really have to screw up big to not sell milk to this person at this moment.

This is what Burt Systems does with web design infused with CRO. With our generous online marketing, we find people who need products or services. We bring them to websites that have those products/services. We give them the cash to buy the products. And we watch to see how the website does at selling the product these people want. The average website only manages to sell someone a product they really want, under these odd conditions, 20 percent of the time. The other 80 percent of the time, the customers who know exactly what they want run into some show-stopping obstacle that prevents the purchase.

Look at your annual revenue from your site. Assume that represents only the 20 percent who are successfully purchasing. That means there is another 80 percent (more than twice your current revenue) who is trying to buy from you, but failing. That’s the opportunity that you’re currently leaving on the table. We’re not even considering the people who haven’t decided what they want yet. We’re only talking about those people who are ready to purchase from you. There’s a very good chance you could double your revenues just by figuring out what is stopping your leads from purchasing. Your conversion rate optimisation is screwed up but we can fix it.

Talk to a professional web designer in Uganda who can get conversion rate optimisation right for your website. Go!

An article you may want to read: Stop Frustration Your Website Users

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simple website design

Web Design That Doesn't Make The User Think

“Don’t make me think!” This our overriding principle—the ultimate tie breaker when deciding whether a web design works or it doesn’t. If you have room in your head for only one usability rule, make this the one.

For instance, it means that as far as is humanly possible, when your users look at your business Web page it should be self-evident. Obvious. Self-explanatory. They should be able to “get it”—what it is and how to use it—without expending any effort thinking about it.

Just how self-evident are we talking about? Well, self-evident enough, for instance, that your next door neighbor, who has no interest in the subject of your site and who barely knows how to use the Back button, could look at your Home page and say, “Oh, it’s a _____. Great!

Our goal as lean web designers is for each web page or screen to be self-evident, so that just by looking at it the average user will know what it is and how to use it. In other words, they’ll “get it” without having to think about it.

Sometimes, though, particularly if we’re doing something original or groundbreaking or something that’s inherently complicated, we have to settle for self-explanatory. On a self-explanatory page, it takes a little thought to “get it”—but only a little. The appearance of things (like size, color, and layout), their well-chosen names, and the small amounts of carefully crafted text, we make sure all work together to create a sense of nearly effortless understanding.

Designing every page self-evident is like having good lighting in a store: it just makes everything seem better. Using a website that doesn’t make your users think about unimportant things feels effortless, whereas puzzling over things that don’t matter to the users tends to sap their energy and enthusiasm—and time.

When we examine how we really use the Web, the main reason why it’s important not to make us think, is that most people are going to spend far less time looking at the pages we design than we’d like to imagine. As a result, if Web pages are going to be effective, they have to work most of their magic at a glance. And the best way to do this is to create pages that are self-evident, or at least self-explanatory.

website design with seo integration

Getting Your Website Found By Google

How many times did you use Google to look for something today? Chances are, several times. In fact, every day, there are approximately 3.5 billion Google searches. It's likely that amongst all those billions of searches, some were related to your product or service. Simply put, if your site isn't being found on Google, you're missing a major opportunity to generate leads for your business. In fact, you're probably sending these leads to your competitors!

Other than the sheer volume of potential visitors you can draw through Google, there's another important consideration we look at to ensure your site ranks well: People searching on Google are actually looking for something. This may sound a bit obvious, but contrast this to getting traffic from blogs. Blog readers are often focused on learning something or being entertained. They often don't have a specific goal. Google searchers, on the other hand, are looking for something. Sometimes they are searching for a product or service. Sometimes they're searching for information. But, they do have a specific goal. If what they are searching for is related to your business, we infuse Search Engine Optimisation (SEO) into web design so that your website can be found once it's launched.

The practice of understanding how search engines work, and striving to get a website to rank well for keywords, is known as search engine optimization (SEO).

All our web design projects include SEO at no cost. We ensure that every page we develop follows Google's guidelines to get found when one searches for keywords related to your business.

Get Started Now!

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. People now use the Internet to shop and gather information, but where on the Internet do they go—and how do they use the Internet for these activities?

To be successful and grow your organization, you need to match the way you market your products to the way your prospects learn about and shop for your products or services. You can start by hiring a web design professional who is excited to learn about your business and work with you. Talk to a web design pro at Burt Systems today by filling out that short form bellow. No obligations, No fees for a 20 minute consult.


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Web Design FAQs

1What is a website?
A website is an online brochure for your business and the web design not only includes the way the website looks, but making sure that the site is easy to navigate, has an appropriate load time, and has a layout that will keep people on-site.
2What does a typical website cost?
All website design/development projects by us are done custom based on the client’s needs. We don’t take a pre-built website template and edit it to fit a mold. Because of this, it is almost impossible to quote a price of a website. After we have an initial discovery call, we are able to perform research and put together a proposal to design and build out a website matching every need you have. Most web design projects start at $200 and go up from there depending on the complexity and functionality requested.
3How long does a web design project normally take?
We strive to make sure that our clients are happy with the final product and will do what it takes to accomplish that. Because of this, we have a 5 step approach to our process. This 5 steps are: strategic planning, concept generation, front end programming, quality assurance testing, and finally launch. The timeframes to complete these steps are based solely on the size of the project and functionality being requested so it depends on several factors.
4What makes Burt Systems different?
There are many great website design companies, however we are different because we design and develop websites with SEO and the consumer in mind. What good is a website if it can’t be found? Not only do we want an aesthetically pleasing website, but we want a website that has a chance to rank and convert. With user engagement playing a larger role in SEO it is more important than ever that your website has the elements needed to be successful.
1Why start a website?
The look and feel of your website is your first chance at a lasting impression. Your business deserves a professional high performance website that is so appealing to your customers that they feel compelled to purchase your product or service.
2How does the process work?
For most projects, we follow a 6 step approach that includes: Discovery Call, Preliminary Research & Strategic Planning, Concepts/Revisions, Programming, Quality Assurance, and ultimately Site Launch. We are big believers in customer transparency, which is why they are kept in the loop throughout the entire process. We strive to make sure that our clients are happy with the final product and will do what it takes to accomplish that.
3Do you offer web hosting?
We believe in transparency and giving the clients the control. Unlike other companies that tie you to their proprietary CMS and charge you a monthly hosting fee, we like to give you the freedom to choose. We offer options where we can host and monitor your website, or we can set the website up on your own web hosting account.
4What design and development tools do you typically use?
More often than not, our design work is done in Adobe Photoshop and Adobe Illustrator and our development work is done using HTML, CSS, JavaScript, PHP, Foundation and MySQL. For most content-driven sites, we prefer to build on the WordPress Content Management System. While we do have our favorites, our team has a diverse range of skills that allows us to adapt to fit the needs of just about any project.
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