Social Media Marketing Services • Burt Systems Uganda

Social Media Marketing

No matter what stage your small business startup is in, you'll want to start or continue to grow your social media audience. The more people you can reach on social media organically and through social media marketing, the higher your sales leads will be.

Social Media Strategies That Actually Work

No matter what stage your small business startup is in, you'll want to start or continue to grow your social media audience. The more people you can reach on social media organically and through advertising, the higher your on-going sales will be.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Being able to distinguish the difference between social media and traditional advertising is key. We create strategies that build conversations with your customers so that when they are in the market, they think of you.

social media content strategy
Forming the strategy. Our team first learns about the client’s needs and who their customer base is. Doing so will help identify the social networks most important to your business.
social media performance reports
Content and promotion strategy. We create a plan for creating content and publishing across your accounts so we can hit the ground running. Engaging content will encourage your customers to make purchases and also share their experiences with their friends.
Building your influence on social media
Building your influence. As your following increases, so does your social influence and authority. The more engaging content you create, the more influential you become.

Social Media Management

Social media moves fast, the algorithms are getting smarter resolving your brand to protect the user if you move slow. It’s important that you’re constantly managing your social media to make sure you’re responding to comments and questions quickly and reviewing the content that is being posted. Our Social media team will keep abreast with all this giving you time to supervise your production. Better yet, we'll come into your office and train your personnel on some our strategies so you keep control of marketing. Take a look at what we can do for you with our social media management tools;

social media engagement
Managing on-going engagement. Over time, patterns will develop based on the type of content being created. Using this to your advantage will help you get the most out of your campaign.
Continued consulting
Continued consulting. We like stay connected with our clients in order to keep ideas fresh and to ensure the ongoing strategy is still aligned with your goals and objectives.
social media monitoring
Valuable Monitoring. Our team works hard to find the latest social media monitoring tools and tactics to make sure our efforts are working. We monitor things like engagement and popularity of posts so we always know how we can improve.

FREQUENTLY ASKED SMM QUESTIONS

1What is Social Media Management?
Social media management is the process of creating content and engagements with your brand throughout your social platforms. Whether you’re maintaining consistency with your organic posts or turning paid advertisements into leads for your business, maintaining your social platforms is crucial to your brand visibility. Your customers want to interact with you and keeping up with those interactions is vital to the success of your company.
2Can Social Media Increase My Sales?
Yes, depending on how you are managing your social profiles. If you are just reposting excerpts of blog posts, probably not. If you are interacting with customers, keeping them informed of specials that you are running, and/or are running ads to a targeted prospective customer demographic, then there is a high likelihood that these activities will increase your sales.
3How much does the management of social posts cost?
It is a reasonable monthly fixed cost based on how many platforms and how often we will be posting on your behalf. We have several packages to choose from and we can also customize a package based on your specific needs.
4What social management tool do you use?
We use a blend of proprietary and third-party tools to obtain optimal campaign performance.
1Can Social Media Improve My Business?
Yes, and there are many ways that improvement can be realized. Staying engaged with your current customers, such as keeping them informed of special promotions or new services, is the most common usage for businesses. Many businesses however also run paid campaigns to attract potential customers that fit a targeted demographic or profile.
2How Much Does Social Advertising Cost?
While we can make recommendations, ultimately the ad spend budget is determined by the client. We wouldn’t recommend a monthly spend of less than $100 for a local business or $1,000 for national reach. Our fees are based on a percentage of ad spend, with a minimum retainer.
3Which social platforms should I be focused on?
That depends on your specific campaign goals. If you are looking to generate sales, Facebook & Instagram is usually our first choice. For clients with larger budgets, Linkedin is also a good option for generating leads. If your goal is to engage your current customer base, Facebook and Twitter would be appropriate.
4What should the goals be for our social strategy?
That would depend on the business. If you are a newer organization without much of a client base, using social advertising to generate new customers should probably be your primary goal. If you are more established, we would typically recommend a two-pronged approach of using engaging posts to interact with your current clients and social ads to bring in new customers.

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