Content Marketing Strategy • Burt Systems Uganda

CONTENT MARKETING

Are you interested in marketing your small online business? In today's fast changing internet marketplace, who isn't? You can not escape hearing about content marketing. It’s everywhere you look or listen.

Content Marketing That Actually Works

If you’ve ever slogged your way through reading a piece of marketing and only finished reading because you had to, then you’ve experienced bad content marketing. Content is good if readers genuinely want to read it and get converted into sales.

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

The Educative Content Marketing Institute does a great justice at defining content marketing as:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.