Online Marketing • Burt Systems Uganda

Marketing Resources Blog

May 22, 2020
Creating travel buyer personas to market to the right audience

Creating Travel Buyer Personas to market to the right audience

Travel Marketing today is disrupted by mass marketing campaigns that target no one in particular but are just up in hopes to catch unsuspecting customers stumbling around the web. Sadly, too many tours and travel businesses are wasting time and money because they fail to market to the right audience.
May 15, 2020
Marketing Travel during Covid-19 crisis

Marketing Travel During Covid-19 Crisis

It is important for marketers in our industry to recognize that while messaging, strategies and tactics must shift, the damage of going “dark” in marketing and communications at times like these far outweighs the short-term financial benefit.
May 3, 2020
Should we stop marketing travel Uganda during Covid-19 lockdown?

Should we stop marketing travel Uganda during Covid-19 lockdown? (5 Mins)

Almost all Uganda travel companies have cut their entire marketing spend during the international Covid-19 lockdown, which I think will have long term effects after this all ends. But the huge question is, should marketing travel Uganda out there be completely halted during the Covid-19 lockdown?
April 26, 2020
How blogging can get traffic to travel website fast

How blogging can get traffic to travel website fast

How travel blogging can get traffic to travel website fast: a travel manager’s guide on how to create a travel blog, get followers and market travel services to the masses. We'll also see how successful travel bloggers have been able to get a sustaining income from regularly blogging.
April 17, 2020
What is marketing?

What is Marketing? For real!

If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without Marketing, no business can survive—people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers.
April 7, 2020
How one safari company used search to cruise to success

How one safari company used search to cruise to success

Reaching safari travelers today has never been more challenging. And now that COVID-19 has changed the playground, the aftermath may highly become unpredictable. We reached out to a company that successfully used search marketing to pivot.
April 4, 2020
Do the five, Online marketing in the wake of covid19

Online Marketing in the Wake of Covid-19: 5 guiding principles

Joshua Spanier, Google’s global marketing VP for media recently shared how his teams are navigating Google’s campaigns through the COVID-19 outbreak. We borrowed his “Do the Five” principals and adopted them for our own, so we thought we would share them with you.
April 3, 2020
Marketing Your Tours & Safaris Company -Travel Marketing

Marketing Your Tours & Safaris Company: 10 Powerful Tips

Marketing your tours & safaris company is becoming easier because of the new tools that technology is providing. But getting traffic to your safari website and converting that traffic into actual travellers is what is getting complex each year and we provide some travle marketing tips in this blog.
March 25, 2020
A Beginner’s Guide To Online Marketing

Introduction To Online Marketing: A Beginner’s Guide

This is a simple online marketing guide that can help you paint over your small business strategy to getting online customers to notice your products and services. This step-by-step guide is crafted for small business managers, owners and marketing newbies.
March 24, 2020
How To Start An Online Business

How To Start An Online Business (6 mins read)

The internet has freed up resources for anyone that can read and write to become an entrepreneur. All you need is permission from yourself. But can you dare task yourself to find out how? Here's a well tested guide on how to start an online business. Use it wisely!!
March 20, 2020
10 Awesome Ways To Make Money Online

10 Awesome Ways To Make Money Online (8 Mins)

You own a computer, a smart phone and a tab, right? What do you use them for? for social media or destruct your kids while you're busy? Take a look at these way you could use your gadgets to make money online.
January 29, 2020
Website Traffic: How to easily generate web traffic

Website Traffic: How to easily generate web traffic (9 min read)

So, let's assume you've gone into business for yourself and your small business is all setup, responsive website and all. You read a couple of online blogs and decided you have to get a share of what the internet is offering because it's 'the thing' in getting customers in the connected world today. No need to deal with random street walk-ins anymore. Now all you need are those virtual visitors - more clicks from interested buyers.
January 23, 2020
Creating Buyer Personas for travel business

Creating Buyer Personas or customer groups (7 minute read)

Let me ask you a simple question: grouping customers, do you do that or you just open shop, use your marketing megaphone and wait for Mark, Joan and Hurry to buy? You are doing it all wrong. Let me tell you about this target marketing thing called creating your customers groups or buyer personas that will save you huge amounts of wasted marketing resources. Click the title/image to dig right in.
January 17, 2020
Google Changed me: winning with blog posts

Google Changed Me (6 min read)

Google is a haystack, the biggest haystack in the history of the world and each of us who wants to be found, we’re needles. And so there's a problem, there's a challenge of getting found for a generic term. How do you bypass that? Find out in here...
September 17, 2019
How To Build A Website That’s Effective

How To Build A Website That’s Effective

In this exhaustive post we take a look at web design tack-ticks that will help you build a website that is effective to your marketing goals. A website that actually works, keeps your visitors coming back and converting leads into buying customers.
September 13, 2019
Knowing Your Customer's Emotional Needs

Knowing Your Customer’s Emotional Needs

Identifying your customer’s emotional needs is crucial to your marketing strategy and the growth of your small business. To truly understand your customer, you need to understand their motivation. What do they really need?  Let me give you an example of my personal experience. This really stood out […]
September 5, 2019
Why small business growth doesn't have to be expensive

Why Your Business Growth Doesn’t Have to be Expensive

As a small business owner, there’s nothing more exciting than growth. Being able to expand your business not only means you more money, but it also validates your long-held belief that your idea was something the world needed. So then, how do you scale your small business without dissing out hips of cash? We answer than in here.
March 1, 2019
The Importance of Creating Online Content For Marketing

Importance of Creating Online Content For Marketing

When content drives conversations. Conversation engages your customers. Engaging with people is how your company will survive and thrive in this newly social world. In other words, online content is a powerful envoy for your business, with an ability to stir up interest, further engagement, and invite connection. And that's when things get interesting.
February 5, 2019
Stop Frustrating Website Users Customers

Stop Frustrating Your Website Users

Imagine you are sitting in a car in the middle of a long road trip. You really have to pee. It’s all you can think about. Your eyes are peeled for the nearest rest stop or nice thick bush. You’re spending all of your cognitive cycles trying to calculate how long you can hold it before the situation becomes dire, and you’re starting to weigh the pros and cons of pulling over to the side of the road. It’s bad. Why am I asking you to imagine this? Because I think that many website visitors especially online retail stores are on a long road trip and they have to pee. They have a goal and they want to be successful in that goal; they aren’t looking to be distracted until their goal is satisfied.
March 20, 2018
5 Tips for Marketing Your Website

5 Tips for Marketing Your Website

So you followed all the advice and created a website for your business, now you are wondering how it will generate more leads. Like any great business resource your website won’t work magic on its own, it requires care and feeding. Creating a small business website is only the beginning.
March 17, 2013

How To Create Your Own Customized Short URL

A custom shortened link is great for building a personal or business brand, as readers know exactly where it will lead when they see it shared on social networks. With these four easy steps, you can customize short links for your site and share branded URLs across the web using Bit.ly Pro.
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