Online Marketing Archives • Burt Systems Uganda

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January 29, 2020
Website Traffic: How to easily generate web traffic

Website Traffic: How to easily generate web traffic (9 min read)

So, let's assume you've gone into business for yourself and your small business is all setup, responsive website and all. You read a couple of online blogs and decided you have to get a share of what the internet is offering because it's 'the thing' in getting customers in the connected world today. No need to deal with random street walk-ins anymore. Now all you need are those virtual visitors - more clicks from interested buyers.
January 23, 2020
Creating Buyer Personas for travel business

Creating Buyer Personas or customer groups (7 minute read)

Let me ask you a simple question: grouping customers, do you do that or you just open shop, use your marketing megaphone and wait for Mark, Joan and Hurry to buy? You are doing it all wrong. Let me tell you about this target marketing thing called creating your customers groups or buyer personas that will save you huge amounts of wasted marketing resources. Click the title/image to dig right in.
January 17, 2020
Google Changed me: winning with blog posts

Google Changed Me (6 min read)

Google changed everything! They changed everything in a way that most people don't see or understand. Most people use Google to find things, they assume it is telepathetic and all they have to do is type in a few simple words and Google will comb through the entire Internet and find them exactly what they're looking for. Most people never get past the first page of results on Google. Well, it's so popular, so many billions of searches are done on Google. Everybody who makes a thing, who has a service, wants a job, who needs or wants to be found, wants to be found by Google.
September 17, 2019
How To Build A Website That’s Effective

How To Build A Website That’s Effective

In this exhaustive post we take a look at web design tack-ticks that will help you build a website that is effective to your marketing goals. A website that actually works, keeps your visitors coming back and converting leads into buying customers.
September 13, 2019
Knowing Your Customer's Emotional Needs

Knowing Your Customer’s Emotional Needs

Identifying your customer’s emotional needs is crucial to your marketing strategy and the growth of your small business. To truly understand your customer, you need to understand their motivation. What do they really need?  Let me give you an example of my personal experience. This really stood out […]
September 5, 2019
Why small business growth doesn't have to be expensive

Why Your Business Growth Doesn’t Have to be Expensive

As a small business owner, there’s nothing more exciting than growth. Being able to expand your business not only means you more money, but it also validates your long-held belief that your idea was something the world needed. So then, how do you scale your small business without dissing out hips of cash? We answer than in here.
April 19, 2019
What is online Marketing and how it can help my small business growth

What is Online Marketing?

When we talk about online marketing, we're essentially talking about promoting your business on the internet (online) using a variety of channels. And these channels include search, social, video, email, and display. But do you understand what online marketing means for your small business growth in today's connected and hard to navigate internet economy? Find out more in this exhaustively written post.
March 1, 2019
The Importance of Creating Online Content For Marketing

Importance of Creating Online Content For Marketing

When content drives conversations. Conversation engages your customers. Engaging with people is how your company will survive and thrive in this newly social world. In other words, online content is a powerful envoy for your business, with an ability to stir up interest, further engagement, and invite connection. And that's when things get interesting.
February 5, 2019
Stop Frustrating Website Users Customers

Stop Frustrating Your Website Users

Imagine you are sitting in a car in the middle of a long road trip. You really have to pee. It’s all you can think about. Your eyes are peeled for the nearest rest stop or nice thick bush. You’re spending all of your cognitive cycles trying to calculate how long you can hold it before the situation becomes dire, and you’re starting to weigh the pros and cons of pulling over to the side of the road. It’s bad. Why am I asking you to imagine this? Because I think that many website visitors especially online retail stores are on a long road trip and they have to pee. They have a goal and they want to be successful in that goal; they aren’t looking to be distracted until their goal is satisfied.
February 2, 2019
10 Awesome Ways To Make Money Online

10 Awesome Ways To Make Money Online

Has this question on how to make money online been sneaking up on you every time you browse through a business website you admire and keep wondering how those guys do it? Do you have an offline business, and you’d love to transition to a freedom-based business model? Or perhaps you’re not a business owner, but you have solid experience, expertise, and passion for your career, and you’d love to reach more people. Either way, there is a method to bring your knowledge online, and in doing so, skyrocket your reach, leverage your time, and take the ceiling off your income.
April 8, 2018
How to Start a Small Online Business

How To Start An Online Business (9 mins read)

I could go on and on in this post with more tips about the success of your online business but what you should keep in mind is that the internet is constantly changing at unimaginable speeds and you have to keep up with it. But the principles of how to start and grow a successful online business haven't changed at all. If you’re a newbie, still to this sequence and research more on each step to get better results. If you’re an existing online business, it wouldn’t hurt to revise your old game and these out.
March 20, 2018
5 Tips for Marketing Your Website

5 Tips for Marketing Your Website

So you followed all the advice and created a website for your business, now you are wondering how it will generate more leads. Like any great business resource your website won’t work magic on its own, it requires care and feeding. Creating a small business website is only the beginning.
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