Blog • Insppiring Stories • Burt Systems Uganda

Blog — Inspiring Stories!

January 23, 2020
Creating Buyer Personas for travel business

Creating Buyer Personas or customer groups (7 minute read)

Let me ask you a simple question: grouping customers, do you do that or you just open shop, use your marketing megaphone and wait for Mark, Joan and Hurry to buy? You are doing it all wrong. Let me tell you about this target marketing thing called creating your customers groups or buyer personas that will save you huge amounts of wasted marketing resources. Click the title/image to dig right in.
January 17, 2020
Google Changed me: winning with blog posts

Google Changed Me (6 min read)

Google changed everything! They changed everything in a way that most people don't see or understand. Most people use Google to find things, they assume it is telepathetic and all they have to do is type in a few simple words and Google will comb through the entire Internet and find them exactly what they're looking for. Most people never get past the first page of results on Google. Well, it's so popular, so many billions of searches are done on Google. Everybody who makes a thing, who has a service, wants a job, who needs or wants to be found, wants to be found by Google.
January 15, 2020
Climbing everest, Long term thinking and goals

Long Term Thinking vs Short Term

Long-term thinking: how to influence people’s behavior to reflect long term rather than short term why a long vision is important. Long-term versus short-term is something we all wrestle with. Imagine what would happen if there was a 96% tax on all investment returns unless […]
January 13, 2020
the usual

The Usual Way

There are lots of people out there who accept science when it’s convenient, but there’s a lot of things that science tells us that they don’t want to hear. And so then, they reject those so-called inconvenient truths.  This sort of weird little way of […]
September 17, 2019
How To Build A Website That's Effective

How To Build A Website That’s Effective

In this exhaustive post we take a look at web design tack-ticks that will help you build a website that is effective to your marketing goals. A website that actually works, keeps your visitors coming back and converting leads into buying customers.
September 17, 2019
PPC vs SEO Differences

PPC vs SEO: What Are The Key Differences?

If your business is based online or it merely relies on additional traffic for its revenue, you will need to use one of the online marketing strategies to help your business grow. After all, there are thousands of businesses offering their services on the internet, […]
September 13, 2019
Knowing Your Customer's Emotional Needs

Knowing Your Customer’s Emotional Needs

Identifying your customer’s emotional needs is crucial to your marketing strategy and the growth of your small business. To truly understand your customer, you need to understand their motivation. What do they really need?  Let me give you an example of my personal experience. This really stood out […]
September 13, 2019
Why Your Website Visitors Are Not Converting to Customers

Why Your Website Visitors Are Not Converting to Customers

Have you taken a keen interest in Why Your Website Visitors Are Not Converting to Customers? Here we talk about how you can overcome that headache and grow your small business. Just check it out and let me know what you think!
September 5, 2019
Why small business growth doesn't have to be expensive

Why Your Business Growth Doesn’t Have to be Expensive

As a small business owner, there’s nothing more exciting than growth. Being able to expand your business not only means you more money, but it also validates your long-held belief that your idea was something the world needed. So then, how do you scale your small business without dissing out hips of cash? We answer than in here.
July 6, 2019
A simple guide to social media marketing

A Simple Guide To Social Media Marketing

Social Media Marketing: A Simple Beginners Guide. Overview Small businesses can’t afford to miss out on being active on social media. Engaging with customers through a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website […]
June 16, 2019
What to share on social media

What To Share On Social Media

What to share on social media and how to share and publish your content — Almost every client we’ve worked with has asked “what should I share on social media?” at one or another. We now have good reason believe that this is a question that almost everyone needs an answer to. Fortunately for you, we’ve got the answers right herein this juicy post. Go for it.
April 19, 2019
What is online Marketing and how it can help my small business growth

What is Online Marketing?

When we talk about online marketing, we're essentially talking about promoting your business on the internet (online) using a variety of channels. And these channels include search, social, video, email, and display. But do you understand what online marketing means for your small business growth in today's connected and hard to navigate internet economy? Find out more in this exhaustively written post.