Smart Marketing, Author at Burt Systems Uganda

Marketing Resources Blog

May 22, 2020
Creating travel buyer personas to market to the right audience

Creating Travel Buyer Personas to market to the right audience

Travel Marketing today is disrupted by mass marketing campaigns that target no one in particular but are just up in hopes to catch unsuspecting customers stumbling around the web. Sadly, too many tours and travel businesses are wasting time and money because they fail to market to the right audience.
May 15, 2020
Marketing Travel during Covid-19 crisis

Marketing Travel During Covid-19 Crisis

It is important for marketers in our industry to recognize that while messaging, strategies and tactics must shift, the damage of going “dark” in marketing and communications at times like these far outweighs the short-term financial benefit.
April 26, 2020
How blogging can get traffic to travel website fast

How blogging can get traffic to travel website fast

How travel blogging can get traffic to travel website fast: a travel manager’s guide on how to create a travel blog, get followers and market travel services to the masses. We'll also see how successful travel bloggers have been able to get a sustaining income from regularly blogging.
April 22, 2020
Tips For Creating a Website for Your Business

6 Tips For Creating a Website for Your Business

An effective website is simple, well thought out, and highly functional. It should be intuitive and eliminate any and all barriers so your visitor can accomplish their goals effortlessly. Your business goals and the needs of your target market should overlap. And most importantly, your website only needs to appeal to your target market.
April 17, 2020
What is marketing?

What is Marketing? For real!

If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without Marketing, no business can survive—people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers.
April 15, 2020
How to take your prayer community online

How to take your prayer community online

How you can stay connected with your prayer community online Kirk Perry, Google Inter Belief Network Takes less than 5 minutes to read Over the past few weeks and months, people all over the world have been learning new ways to stay connected to each […]
April 7, 2020
How one safari company used search to cruise to success

How one safari company used search to cruise to success

Reaching safari travelers today has never been more challenging. And now that COVID-19 has changed the playground, the aftermath may highly become unpredictable. We reached out to a company that successfully used search marketing to pivot.
April 3, 2020
Marketing Your Tours & Safaris Company -Travel Marketing

Marketing Your Tours & Safaris Company: 10 Powerful Tips

Marketing your tours & safaris company is becoming easier because of the new tools that technology is providing. But getting traffic to your safari website and converting that traffic into actual travellers is what is getting complex each year and we provide some travle marketing tips in this blog.
March 20, 2020
10 Awesome Ways To Make Money Online

10 Awesome Ways To Make Money Online (8 Mins)

You own a computer, a smart phone and a tab, right? What do you use them for? for social media or destruct your kids while you're busy? Take a look at these way you could use your gadgets to make money online.
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