Burt Baguma

Blog — Inspiring Stories!

September 17, 2019
How To Build A Website That's Effective

How To Build A Website That’s Effective

In this exhaustive post we take a look at web design tack-ticks that will help you build a website that is effective to your marketing goals. A website that actually works, keeps your visitors coming back and converting leads into buying customers.
September 13, 2019
Knowing Your Customer's Emotional Needs

Knowing Your Customer’s Emotional Needs

Identifying your customer’s emotional needs is crucial to your marketing strategy and the growth of your small business. To truly understand your customer, you need to understand their motivation. What do they really need?  Let me give you an example of my personal experience. This really stood out to me when I took my twelve year old daughter shopping for shoes.  Functionally, she needed shoes. And so as we’re at the store, she’s looking at all these different pairs and I got distracted by something else. Ultimately, I […]
July 6, 2019
A simple guide to social media marketing

A Simple Guide To Social Media Marketing

Social Media Marketing: A Simple Beginners Guide. Overview Small businesses can’t afford to miss out on being active on social media. Engaging with customers through a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store. In this Social Media Marketing for Small Business guide you’ll learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff.  We endeavor […]
June 16, 2019
What to share on social media

What To Share On Social Media

What to share on social media and how to share and publish your content — Almost every client we’ve worked with has asked “what should I share on social media?” at one or another. We now have good reason believe that this is a question that almost everyone needs an answer to. Fortunately for you, we’ve got the answers right herein this juicy post. Go for it.
April 19, 2019
What is online Marketing and how it can help my small business growth

What is Online Marketing?

When we talk about online marketing, we're essentially talking about promoting your business on the internet (online) using a variety of channels. And these channels include search, social, video, email, and display. But do you understand what online marketing means for your small business growth in today's connected and hard to navigate internet economy? Find out more in this exhaustively written post.
March 1, 2019
The Importance of Creating Online Content For Marketing

Importance of Creating Online Content For Marketing

When content drives conversations. Conversation engages your customers. Engaging with people is how your company will survive and thrive in this newly social world. In other words, online content is a powerful envoy for your business, with an ability to stir up interest, further engagement, and invite connection. And that's when things get interesting.
February 28, 2019
Your work is not your worth

Your Work is Not Your Worth!

Just like one day or brief time of happiness does not make a person entirely happy, one fail doesn’t make you a failure. Have a clear wall of defense between you and your work. The world can judge your work, but that does not define who you are. You are capable of decisiveness, clarity and greatness.
February 20, 2019
Rules of Social Media Marketing Uganda

The Rules of Social Media Marketing

Just like anything else, social media marketing has a rule-set. If you are afraid that you will break the rules - it helps to know the rules first. But the rules in social media marketing aren't very strict - there is no one way to do things in social media marketing, no single right way that fits all businesses.
February 19, 2019
Uganda Blogging, Bloggers, Blogs —Tapping Into Thousands of Evangelists to Tell Your Story

Blogs — Tapping Into Thousands of Evangelists to Tell Your Story

Will writing a blog change your life, too? I can’t guarantee that. Blogging is not for everyone. But if you’re like countless others, your blog will reap tremendous rewards, both for you personally and for your organization. Yes, the rewards may be financial. But your blog will most certainly serve you as a valuable creative outlet, perhaps a more important reward for you and your business.
February 16, 2019
Mobile Marketing—Reaching Buyers Wherever They Are

Mobile Marketing—Reaching Buyers Wherever They Are

“It is clear that we’ve come to a point of no return in the impact and uptake of mobile devices, and yet still most businesses struggle with the social mobile marketing decisions,” says Ritah Ryabonye. Ritah is Mobile Marketing senior consultant at Smart Marketing Agency, a new travel marketing consultancy in Uganda. “Real-time decisions, instant mobile commercial transactions, and anywhere-everywhere collaboration is happening all around us now”
February 14, 2019
Is Your Website A Marketing Hub or Brochure?

Is Your Website A Marketing Hub or Brochure?

The history of the company website began with the paper brochure that was handed out at trade shows, to street passersby or busy building entrances to unsuspecting victims (prospects). When the Internet came into play, this same brochure was handed to a web designer who turned it into a beautiful website. It doesn't work like that anymore. Here's how...
February 13, 2019
How Long Does SEO Take To Show Results?

How Long Does SEO Take To Show Results?

Running an online marketing agency comes with myriad questions about how things work and one of the commonest question that comes up is “How long does SEO take to show results?” It’s a fair enough question to ask. You’re making a big investment in your digital market, you should know when that investment is going to start paying for itself and start producing results.
February 8, 2019
SEO Alone Not enough to generate traffic

SEO Alone Not Enough

Are you not seeing results from your well newly search engine optimised website? Are you losing trust in SEO? Is your small business online marketing strategy getting you nowhere near your goal? The problem is that you’re solely relying on SEO to drive traffic to your small business website. SEO alone won’t bring you website traffic, it’s not enough on its own to generate the amount of leads a small business needs in order to keep growing.
February 5, 2019
Stop Frustrating Website Users Customers

Stop Frustrating Your Website Users

Imagine you are sitting in a car in the middle of a long road trip. You really have to pee. It’s all you can think about. Your eyes are peeled for the nearest rest stop or nice thick bush. You’re spending all of your cognitive cycles trying to calculate how long you can hold it before the situation becomes dire, and you’re starting to weigh the pros and cons of pulling over to the side of the road. It’s bad. Why am I asking you to imagine this? Because I think that many website visitors especially online retail stores are on a long road trip and they have to pee. They have a goal and they want to be successful in that goal; they aren’t looking to be distracted until their goal is satisfied.
February 2, 2019
10 Awesome Ways To Make Money Online

10 Awesome Ways To Make Money Online

Has this question on how to make money online been sneaking up on you every time you browse through a business website you admire and keep wondering how those guys do it? Do you have an offline business, and you’d love to transition to a freedom-based business model? Or perhaps you’re not a business owner, but you have solid experience, expertise, and passion for your career, and you’d love to reach more people. Either way, there is a method to bring your knowledge online, and in doing so, skyrocket your reach, leverage your time, and take the ceiling off your income.
October 1, 2018
13 SEO Mistakes Killing Your Online Marketing

13 SEO Mistakes Killing Your Online Marketing

Wondering what SEO mistakes you’re making in your online marketing campaign? In this post, I’ll let you see that SEO is not dead like some marketers claim but as long as we continue to use search engines to guide our online content consumption choices, SEO wont stop working any time soon. You just have to look into avoiding these SEO mistakes in your online marketing campaign. List of Most Common SEO Mistakes Not Using Analytics to See What Converts Not […]
May 29, 2018

Understanding Social Media Traffic

What Is Social Media Traffic? I can guess that you have noticed how Facebook has dropped the number of users that see your posts and you’re looking around the web to find ways of increasing your social media traffic so you get your services or products famous with your users again. But before we dig into that finding, I have to dig deep into something else more important. Before we can actually get into generation social media traffic we need […]
April 17, 2018

Why Cheap Website Designers Always Fail

The problem is that most business are busy running their businesses and simply don’t understand the Internet, all the Digital Marketing lingo social media marketers are throwing at them and how all is important in today's business success. But being business people they hire that expert among the local website designers, he definitely seems to know what he is doing, didn’t he work on such and such a website, he talks the talk and his prices are reasonable.
April 8, 2018
How to Start a Small Online Business

How to Start a Small Online Business

I could go on and on in this post with more tips about the success of your online business but what you should keep in mind is that the internet is constantly changing at unimaginable speeds and you have to keep up with it. But the principles of how to start and grow a successful online business haven't changed at all. If you’re a newbie, still to this sequence and research more on each step to get better results. If you’re an existing online business, it wouldn’t hurt to revise your old game and these out.
March 28, 2018
Generating Website Traffic Easily

Generating Website Traffic Easily

Most of the time, these site gurus charge a hefty amount, anywhere between USh 600,000 to more than Ush 4m promising to have a good amount of visitors to your website. However, there are several site pros who charge reasonably and do provide buy site traffic results. Of course, some would just be providing ends in the 1st run, but afterwards, you will only wind up wasting money.
March 20, 2018
5 Tips for Marketing Your Website

5 Tips for Marketing Your Website

So you followed all the advice and created a website for your business, now you are wondering how it will generate more leads. Like any great business resource your website won’t work magic on its own, it requires care and feeding. Creating a small business website is only the beginning.
March 8, 2018
Why a WordPress Website should be your company's choice.

Why a WordPress Website should be your first choice

Launched 15 years ago, WordPress has continued to hold strong as the most popular Content Management System in the world.  WordPress is currently used by more than 19m sites that publish new posts every second, no matter the size of the blog or company website. This widely used CMS has become a favourite among businesses including some of the top online names like New York Observer, New York Post, TED, Thought Catalog, Williams, USA Today, CNN, Fortune.com, TIME.com, National Post, […]
February 28, 2018
Hiring A Website Designer Questions

Hiring A Website Designer Questions To Ask Before

Hiring A Website Designer Investing in a new website designer can be pretty expensive proposition. Before you settle for any web design company, you should be really sure of what you’re getting into. In today’s difficult to navigate internet, many users are expecting a high level and quality in web design on the sites they are visiting, which cannot be easily accomplished by individual marketers, freelancers or in-house marketing teams or by popular self design site builders. Because of this, more people […]
February 11, 2018
10 Questions to Ask When Hiring an SEO Consultant

10 Questions to Ask When Hiring an SEO Consultant

A couple of months ago you launched your small business website but did not seek advice of an SEO Consultant because you didn’t even know what that meant for your ROI. Your website looks beautiful, thanks to your your friend that recommended the web designer. But, something doesn’t seem right. You shared your new website with your friends on social media the first month, got a little traffic and everyone told you how great you’re doing. Now, you’re not realizing […]
January 18, 2018
Website Redesign Strategy That Guarantees Results

Website Redesign Strategy That Guarantees Results

You have finally decided to do your company website redesign. Let me tell you something here my friend, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking. Many teams might want to dive right into it, but strategy and goals need to be established first, which is why every website redesign needs to start with a clear vision or problem to solve. And the better you’re at defining that […]
December 27, 2017
Finding a great web design company in Uganda

Finding a great web design company in Uganda.

You’re finally ready to take the big step: It’s time to get a website for your small business, or to get a major refresh of your old site. And so… now what? Let’s assume you’ve already tackled the first problem: You know you need this thing built for you. You don’t have time to become a self-taught website designer. Neither do most of your peers. 54% of small businesses outsource website and graphic design, according to the WASP Barcode 2016 State of […]
October 17, 2017
20 Ways To Make Your Website Accessible

20 Ways To Make Your Website Accessible

Wondering how to make your small business website accessible? You have owned this business website for about 3 years and you have not seen any quality leads since your website designer handed it to you. Well, it’s because your web designer did not make your website accessible to users. Most probably your site’s SEO was not done right. Gone were the days when we invested too much on Search Engine Optimization just to get hoodwinked and down again. As the […]
March 3, 2017
WordPress Site Runs Slow? Here's Why & How to Fix it

WordPress Site Runs Slow? Here’s Why & How to Fix it

A slow loading website can hurt your business by turning away visitors who expect fast load times and smooth online experiences, and harming your reputation. It has also been announced by Goolgle that website speed is one of the factors that will be considered in ranking your website, especially on mobiles. So pal, you better run fast and work on your website SEO. If your WordPress site runs slow, there are plenty of things that could be slowing you down. […]
May 27, 2015
How to Hire a Web Designer or Website Design Company

How to Hire a Web Designer or Website Design Company

Hiring a Web designer or website design company can seem like a daunting task. Too many speak in nerd and the good ones never seem available to take on Uganda or anywhere in the world. I realize that maybe your cousin is a Web designer who builds websites on the side. Or your friend’s brother in college once updated your Facebook in exchange for a case of beer. Or that you can, quite easily, figure out Web design, web development […]
May 1, 2015
about us

What Your About Us Page Isn’t Doing

The humble About Us page: it’s one of the most visited pages on any site and also one of the most neglected and overlooked. Entrepreneur’s Linda Lacinta chatted with some of their favorite digital marketing experts on what’s usually missing to give you an easy checklist for your own website design. Mistake #1: Not including contact information. Joanna Lord, BigDoor You read that correctly. Some businesses just don’t include basics like telephone numbers and addresses — and don’t add new […]
January 10, 2015
25 Reasons Your Business Should Switch to WordPress

25 Reasons Your Business Should Switch to WordPress

Originally launched in 2003, WordPress has become perhaps the most popular content management system (CMS) in the world. Today, WordPress is used by more than 74 million sites that publish new posts every second. No matter the size of the blog that is using WordPress. This widely used CMS has become a favorite among businesses because of how powerful of a tool it is. Just how powerful is WordPress exactly? Check out the following 25 reasons why your business should […]
September 3, 2014
Internet access

Most Ugandans have no Internet access

By David Mugabe [New Vision] Value added services (VAS) such as bulk messaging, games and pranks are on the rise with growing use of data. Information from the International Telecommunications Union indicates that internet access & usage in Uganda has risen from 40,000 in 2000 to two million in 2008 and to about five million in 2012.
August 21, 2014
build a website

Myth: Anyone Can Build A Website

Can anyone build a website? Anyone can put a new transmission in a car. Anyone can wire a new house for electricity. Anyone can file taxes for a large corporation. Given enough research and guts this might be true. However, a good car mechanic has years of practice and training, as does a good electrician and a good tax accountant. A good Internet web designer or consultant is no different. Years of training and experience, a natural sense of design, […]
July 27, 2014

Business: Get a professional website without a professional price tag

Are you a small business owner who wants an interactive website with demo videos? A pro blogger who wants to try out a bunch of premium themes before committing? A non-profit building its first website, and in need of a little extra support? Say goodbye to sky-high web development costs and hello to Burt-Systems.com Business.
March 26, 2013
web outsourcing

What To Look For From Quality Web Outsourcing Companies

If you are feeling overwhelmed with the work that is piling up from your small business, no doubt you are looking web outsourcing as one of the smart alternatives available to assist you.
March 17, 2013
How to recover your lost admin password in Joomla

Joomla – How to recover your lost admin password

Typically the first thing people will do is dig into their database, snoop around jos_users for the admin account, and then see an entry for password that is not what they remember putting in. This is because the password is one way MD5 hash, so if your site or database gets compromised your password isn’t sitting there in plain site.
March 17, 2013

The Importance of having an interactive website

Providing interactive content on your website helps to build a more personal one-on-one relationship with your website visitors. Providing areas on your website where visitors can leave comments and hear back directly from you, shows to your visitors that you care about their opinions and feedback. Responding to posted comments helps to build a closer relationship and instill trust in your brand.
March 17, 2013

HOW TO: Create Your Own Customized Short URL

A custom shortened link is great for building a personal or business brand, as readers know exactly where it will lead when they see it shared on social networks. With these four easy steps, you can customize short links for your site and share branded URLs across the web using Bit.ly Pro.
March 17, 2013

Website Design Tips – Planning Your Website

Website planning is probably the most important part of building a website. It can also be the most frustrating if you don’t start with a good understanding of how the Internet works and or have unreasonable expectations about how your site should be designed. In these pages we cover all the well known “do’s and don’ts” about website design as well as some of the not so well known ones.
March 16, 2013
A Good Website Design

Techniques For A Good Website Design

Due to the advent of the internet, websites have grown significantly in number. All kinds of websites basically loads The World Wide Web. Several websites can be scholarly while others are purely dedicated to entertainment. There are internet sites which supply news and information on various topics like health, technology, travel, sports- everything.. The websites accessible are indeed so convenient that more and more people are clicking away their time in the internet.