Burt Baguma

Blog—Digital & Online Marketing Resources

May 11, 2020
10 Basic Models of a Great Business Idea

10 Basic Models of a Great Business Idea

10 Basic Models of a Great Business Idea At the essence of every great business idea is consumer value. Without any form of value, any business idea might as well be thrown out with the trash. Chances that a consumer will exchange money for anything […]
May 3, 2020
Should we stop marketing travel Uganda during Covid-19 lockdown?

Should we stop marketing travel Uganda during Covid-19 lockdown? (5 Mins)

Almost all Uganda travel companies have cut their entire marketing spend during the international Covid-19 lockdown, which I think will have long term effects after this all ends. But the huge question is, should marketing travel Uganda out there be completely halted during the Covid-19 lockdown?
April 24, 2020
great website design principles

10 Great Website Design Overarching Principles

There is a fundamental difference between a good-looking site and a great website. Here are 10 comprehensive rules, that have held for two decades, to help you avoid common website design pitfalls
April 4, 2020
Working from home: four course meal for productivity

Working from home: four course meal for productivity

You want to say productive working from home? Here is a four course meal. Remember to chew your food, enjoy!
April 4, 2020
Do the five, Online marketing in the wake of covid19

Online Marketing in the Wake of Covid-19: 5 guiding principles

Joshua Spanier, Google’s global marketing VP for media recently shared how his teams are navigating Google’s campaigns through the COVID-19 outbreak. We borrowed his “Do the Five” principals and adopted them for our own, so we thought we would share them with you.
March 25, 2020
A Beginner’s Guide To Online Marketing

Introduction To Online Marketing: A Beginner’s Guide

This is a simple online marketing guide that can help you paint over your small business strategy to getting online customers to notice your products and services. This step-by-step guide is crafted for small business managers, owners and marketing newbies.
March 24, 2020
How To Start An Online Business

How To Start An Online Business (6 mins read)

The internet has freed up resources for anyone that can read and write to become an entrepreneur. All you need is permission from yourself. But can you dare task yourself to find out how? Here's a well tested guide on how to start an online business. Use it wisely!!
March 23, 2020
10 Questions to Ask When Hiring an SEO Consultant

Hiring an SEO Consultant: 10 Questions to Ask (4 mins)

Don't get frustrated hiring unethical and armature SEO consultant because you don't know what to ask. Here are well thought question to ask when hiring an expert.
January 30, 2020
Turning Your Website From a Brochure to a Marketing Hub

Turning Your Website From a Brochure to a Marketing Hub (6 mins)

The history of the company website began with the paper brochure that was handed out at trade shows, to street passersby or busy building entrances to unsuspecting victims (prospects). When the Internet came into play, this same brochure was handed to a web designer who turned it into a beautiful website. It doesn't work like that anymore. Here's how...
January 29, 2020
Website Traffic: How to easily generate web traffic

Website Traffic: How to easily generate web traffic (9 min read)

So, let's assume you've gone into business for yourself and your small business is all setup, responsive website and all. You read a couple of online blogs and decided you have to get a share of what the internet is offering because it's 'the thing' in getting customers in the connected world today. No need to deal with random street walk-ins anymore. Now all you need are those virtual visitors - more clicks from interested buyers.
January 23, 2020
Creating Buyer Personas for travel business

Creating Buyer Personas or customer groups (7 minute read)

Let me ask you a simple question: grouping customers, do you do that or you just open shop, use your marketing megaphone and wait for Mark, Joan and Hurry to buy? You are doing it all wrong. Let me tell you about this target marketing thing called creating your customers groups or buyer personas that will save you huge amounts of wasted marketing resources. Click the title/image to dig right in.
January 17, 2020
Google Changed me: winning with blog posts

Google Changed Me (6 min read)

Google is a haystack, the biggest haystack in the history of the world and each of us who wants to be found, we’re needles. And so there's a problem, there's a challenge of getting found for a generic term. How do you bypass that? Find out in here...
January 15, 2020
Goals Long Term Thinking vs Short Term

Long Term Thinking vs Short Term

Long-term thinking: how to influence people’s behavior to reflect long term rather than short term why a long vision is important. Long-term versus short-term is something we all wrestle with. Imagine what would happen if there was a 96% tax on all investment returns unless […]
January 13, 2020
The usual order, the usual way

The Usual Way

There are lots of people out there who accept science when it’s convenient, but there’s a lot of things that science tells us that they don’t want to hear. And so then, they reject those so-called inconvenient truths.  This sort of weird little way of […]
September 17, 2019
How To Build A Website That’s Effective

How To Build A Website That’s Effective

In this exhaustive post we take a look at web design tack-ticks that will help you build a website that is effective to your marketing goals. A website that actually works, keeps your visitors coming back and converting leads into buying customers.
September 13, 2019
Knowing Your Customer's Emotional Needs

Knowing Your Customer’s Emotional Needs

Identifying your customer’s emotional needs is crucial to your marketing strategy and the growth of your small business. To truly understand your customer, you need to understand their motivation. What do they really need?  Let me give you an example of my personal experience. This really stood out […]
July 6, 2019
A simple guide to social media marketing

A Simple Guide To Social Media Marketing

Social Media Marketing: A Simple Beginners Guide. Overview Social Media has become so much a part of our lives, small businesses can’t afford to miss out on being active on social media, especially with the recent popularization of social distancing. Engaging with customers through a […]
June 16, 2019
What to share on social media

What To Share On Social Media

What to share on social media and how to share and publish your content — Almost every client we’ve worked with has asked “what should I share on social media?” at one or another. We now have good reason believe that this is a question that almost everyone needs an answer to. Fortunately for you, we’ve got the answers right herein this juicy post. Go for it.
March 1, 2019
The Importance of Creating Online Content For Marketing

Importance of Creating Online Content For Marketing

When content drives conversations. Conversation engages your customers. Engaging with people is how your company will survive and thrive in this newly social world. In other words, online content is a powerful envoy for your business, with an ability to stir up interest, further engagement, and invite connection. And that's when things get interesting.
February 28, 2019
Your work is not your worth

Your Work is Not Your Worth!

Just like one day or brief time of happiness does not make a person entirely happy, one fail doesn’t make you a failure. Have a clear wall of defense between you and your work. The world can judge your work, but that does not define who you are. You are capable of decisiveness, clarity and greatness.
February 20, 2019
Rules of Social Media Marketing Uganda

The Rules of Social Media Marketing

Just like anything else, social media marketing has a rule-set. If you are afraid that you will break the rules - it helps to know the rules first. But the rules in social media marketing aren't very strict - there is no one way to do things in social media marketing, no single right way that fits all businesses.
February 19, 2019
Uganda Blogging, Bloggers, Blogs —Tapping Into Thousands of Evangelists to Tell Your Story

Blogs — Tapping Into Thousands of Evangelists to Tell Your Story

Will writing a blog change your life, too? I can’t guarantee that. Blogging is not for everyone. But if you’re like countless others, your blog will reap tremendous rewards, both for you personally and for your organization. Yes, the rewards may be financial. But your blog will most certainly serve you as a valuable creative outlet, perhaps a more important reward for you and your business.
February 16, 2019
Mobile Marketing—Reaching Buyers Wherever They Are

Mobile Marketing—Reaching Buyers Wherever They Are

“It is clear that we’ve come to a point of no return in the impact and uptake of mobile devices, and yet still most businesses struggle with the social mobile marketing decisions,” says Ritah Ryabonye. Ritah is Mobile Marketing senior consultant at Smart Marketing Agency, a new travel marketing consultancy in Uganda. “Real-time decisions, instant mobile commercial transactions, and anywhere-everywhere collaboration is happening all around us now”
February 13, 2019
How Long Does SEO Take To Show Results?

How Long Does SEO Take To Show Results?

Running an online marketing agency comes with myriad questions about how things work and one of the commonest question that comes up is “How long does SEO take to show results?” It’s a fair enough question to ask. You’re making a big investment in your digital market, you should know when that investment is going to start paying for itself and start producing results.
February 8, 2019
SEO Alone Not enough to generate traffic

SEO Alone Not Enough

Are you not seeing results from your well newly search engine optimised website? Are you losing trust in SEO? Is your small business online marketing strategy getting you nowhere near your goal? The problem is that you’re solely relying on SEO to drive traffic to your small business website. SEO alone won’t bring you website traffic, it’s not enough on its own to generate the amount of leads a small business needs in order to keep growing.
February 5, 2019
Stop Frustrating Website Users Customers

Stop Frustrating Your Website Users

Imagine you are sitting in a car in the middle of a long road trip. You really have to pee. It’s all you can think about. Your eyes are peeled for the nearest rest stop or nice thick bush. You’re spending all of your cognitive cycles trying to calculate how long you can hold it before the situation becomes dire, and you’re starting to weigh the pros and cons of pulling over to the side of the road. It’s bad. Why am I asking you to imagine this? Because I think that many website visitors especially online retail stores are on a long road trip and they have to pee. They have a goal and they want to be successful in that goal; they aren’t looking to be distracted until their goal is satisfied.
October 1, 2018
13 SEO Mistakes Killing Your Online Marketing

13 SEO Mistakes Killing Your Online Marketing

Wondering what SEO mistakes you’re making in your online marketing campaign? In this post, I’ll let you see that SEO is not dead like some marketers claim but as long as we continue to use search engines to guide our online content consumption choices, SEO […]
May 29, 2018

Understanding Social Media Traffic

What Is Social Media Traffic? I can guess that you have noticed how Facebook has dropped the number of users that see your posts and you’re looking around the web to find ways of increasing your social media traffic so you get your services or […]
April 17, 2018

Why Cheap Website Designers Always Fail

The problem is that most business are busy running their businesses and simply don’t understand the Internet, all the Digital Marketing lingo social media marketers are throwing at them and how all is important in today's business success. But being business people they hire that expert among the local website designers, he definitely seems to know what he is doing, didn’t he work on such and such a website, he talks the talk and his prices are reasonable.
March 20, 2018
5 Tips for Marketing Your Website

5 Tips for Marketing Your Website

So you followed all the advice and created a website for your business, now you are wondering how it will generate more leads. Like any great business resource your website won’t work magic on its own, it requires care and feeding. Creating a small business website is only the beginning.
March 8, 2018
Why a WordPress Website should be your company's choice.

Why a WordPress Website should be your first choice

Launched 15 years ago, WordPress has continued to hold strong as the most popular Content Management System in the world.  WordPress is currently used by more than 19m sites that publish new posts every second, no matter the size of the blog or company website. […]
February 28, 2018
Hiring A Website Designer Questions

Hiring A Website Designer Questions To Ask Before

Hiring A Website Designer Investing in a new website designer can be pretty expensive proposition. Before you settle for any web design company, you should be really sure of what you’re getting into. In today’s difficult to navigate internet, many users are expecting a high level and […]
January 18, 2018
Website Redesign Strategy That Guarantees Results

Website Redesign Strategy That Guarantees Results

You have finally decided to do your company website redesign. Let me tell you something here my friend, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking. Many teams might want to dive right […]
December 27, 2017
Finding a great web design company in Uganda

Finding a great web design company in Uganda.

You’re finally ready to take the big step: It’s time to get a website for your small business, or to get a major refresh of your old site. And so… now what? Let’s assume you’ve already tackled the first problem: You know you need this […]
October 17, 2017
20 Ways To Make Your Website Accessible

20 Ways To Make Your Website Accessible

20 Ways To Make Your Business Website Accessible Save Link: https://wp.me/p9FnpH-fw Wondering how to make your small business website accessible? You have owned this business website for about 3 years and you have not seen any quality leads since your website designer handed it to […]
March 3, 2017
WordPress Site Runs Slow? Here's Why & How to Fix it

WordPress Site Runs Slow? Here’s Why & How to Fix it

A slow loading website can hurt your business by turning away visitors who expect fast load times and smooth online experiences, and harming your reputation. It has also been announced by Goolgle that website speed is one of the factors that will be considered in […]
May 27, 2015
How to Hire a Web Designer or Website Design Company

How to Hire a Web Designer or Website Design Company

Hiring a Web designer or website design company can seem like a daunting task. Too many speak in nerd and the good ones never seem available to take on Uganda or anywhere in the world. I realize that maybe your cousin is a Web designer […]
May 1, 2015
about us

What Your About Us Page Isn’t Doing

The humble About Us page: it’s one of the most visited pages on any site and also one of the most neglected and overlooked. Entrepreneur’s Linda Lacinta chatted with some of their favorite digital marketing experts on what’s usually missing to give you an easy […]
January 10, 2015
25 Reasons Your Business Should Switch to WordPress

25 Reasons Your Business Should Switch to WordPress

Originally launched in 2003, WordPress has become perhaps the most popular content management system (CMS) in the world. Today, WordPress is used by more than 74 million sites that publish new posts every second. No matter the size of the blog that is using WordPress. […]
September 3, 2014
Internet access

Most Ugandans have no Internet access

By David Mugabe [New Vision] Value added services (VAS) such as bulk messaging, games and pranks are on the rise with growing use of data. Information from the International Telecommunications Union indicates that internet access & usage in Uganda has risen from 40,000 in 2000 […]
August 21, 2014
build a website

Myth: Anyone Can Build A Website

Can anyone build a website? Anyone can put a new transmission in a car. Anyone can wire a new house for electricity. Anyone can file taxes for a large corporation. Given enough research and guts this might be true. However, a good car mechanic has […]
July 27, 2014

Business: Get a professional website without a professional price tag

Are you a small business owner who wants an interactive website with demo videos? A pro blogger who wants to try out a bunch of premium themes before committing? A non-profit building its first website, and in need of a little extra support? Say goodbye […]
March 26, 2013
web outsourcing

What To Look For From Quality Web Outsourcing Companies

If you are feeling overwhelmed with the work that is piling up from your small business, no doubt you are looking web outsourcing as one of the smart alternatives available to assist you.
March 17, 2013
How to recover your lost admin password in Joomla

Joomla – How to recover your lost admin password

Typically the first thing people will do is dig into their database, snoop around jos_users for the admin account, and then see an entry for password that is not what they remember putting in. This is because the password is one way MD5 hash, so if your site or database gets compromised your password isn’t sitting there in plain site.
March 17, 2013

The Importance of having an interactive website

Providing interactive content on your website helps to build a more personal one-on-one relationship with your website visitors. Providing areas on your website where visitors can leave comments and hear back directly from you, shows to your visitors that you care about their opinions and feedback. Responding to posted comments helps to build a closer relationship and instill trust in your brand.
March 17, 2013

How To Create Your Own Customized Short URL

A custom shortened link is great for building a personal or business brand, as readers know exactly where it will lead when they see it shared on social networks. With these four easy steps, you can customize short links for your site and share branded URLs across the web using Bit.ly Pro.
March 16, 2013
A Good Website Design

Techniques For A Good Website Design

Due to the advent of the internet, websites have grown significantly in number. All kinds of websites basically loads The World Wide Web. Several websites can be scholarly while others are purely dedicated to entertainment. There are internet sites which supply news and information on […]
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