About Us — Who We Are
For any business, nonprofit, or other organization, the old rules of marketing and public relations don't apply anymore. Television advertising, direct mail, robocalls, and other interruption-based techniques don't convert—or sell products—like they used to.
There used to be only three ways to get noticed: Buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people individually about your products. Now we have a better option: publishing interesting content on the web—content that your buyers want to consume. The tools of the marketing and PR trade have changed. The skills that worked offline to help you buy or beg or bug your way into opportunity are the skills of interruption and coercion. Online success comes from thinking like a journalist and a thought leader.
The web provides tremendous opportunities to reach buyers directly, and Burt Systems will show you how to harness that power.
From Burt Baguma, Founder
Think about your own buying habits. Do you make purchase decisions based on your independent research, via information you find with search engines like Google? Do you contact your friends and colleagues via social media like WhatsApp, Twitter and Facebook and ask them about products and services you're interested in? If so, you are not alone. And yet many sellers fail to reach you in this process. There's no doubt that today people solve problems by turning to the web. Just consider your own habits as you contemplate a purchase or where to eat this evening.
Consider another form of marketing, the art of finding a new job. Several times per month, I receive email or phone calls from people who are searching for work. They usually send their CV to me and want to “network” with me to find a job. What these people are doing is advertising a product (their labor) by sending me an unsolicited email message. Like the auto companies and manufacturers, the typical job seeker is advertising a product.
Yet the vast majority of these people are not positioning themselves to be found on the web because they don't have a personal website, they aren't blogging or creating online videos, and except for maybe a Facebook or LinkedIn profile, they aren't active in social media. They are not creating the content that will help an employer to find them when they need new staff.
If you aren't present and engaged in the places and at the times that your buyers are, then you're losing out on potential business—no matter if you're looking for a job or marketing your small business's product or your organization's service. Worse, if you are trying to apply the game plan that works in your mainstream-media-based advertising and PR programs to your online marketing efforts, you will not be successful.
So take a minute to ask yourself this simple question: How are my existing advertising and media relations programs working? Talk to me, I could help you answer that question.
I started online marketing in 2005 after creating my Facebook profile. I was fascinated by how fast Facebook was growing and connecting millions of people all over the world on a skimpy platform. Look at Facebook now. I started as a freelancer and worked as a freelancer for more than a decade. I still do. I knew then like I know now that the web was to change the way we communicate. I can see that coming to pass.
I have worked with small business owners in many different cultures around the world and with that experience extend my generous online marketing strategies to helping small businesses realise growth using simple online marketing tools.
Understanding Our Goals & Promise
Who's our competition?
No idea. We rather compete with our customer's expectations than other brands.
Well, what makes us better than our competition?
We're not better than them in all cases because we have no idea who they are. But because we consider doing things that actually work, our customers always come back, talk about us and become part of us. That what makes us better.
Why should you do business with us then?
Because the work we're doing now is better than the work we were doing six months ago. And the work we'll be doing six months from now will be better than the work we're doing today. Because we wake up every day with a sense of WHY we come to work. We come to work to inspire small business owners to grow beyond what they only dream of, to do the things that inspire us and the people we work with.
Are we better than our competition?
Why should competition matter so much to you? Why should we be gauged on someone else's work? We prefer to be gauged on the work we do. If you believe what we believe and you believe that the things we do can help you, then we're better. If you don't believe what we believe and you don't believe the things we can do will help your small business, then we're not better. Our goal is to find customers who believe what we believe and work together so that we can all succeed. We're looking for people to stand shoulder-to-shoulder with us in pursuit of the same goal. We're not interested in sitting across a table from each other in pursuit of a sweeter deal.
And here are the things we're doing to advance our cause;
- We keep up with the latest technology while inventing our own that we continually test for better results.
- We affiliate with service providers that fuel our cause
- We made designs that other copy from
- We keep our customers updated with our work process
- We educate our customer, through our blog, social media, seminars and email, to keep growing even when we've left.
Understanding Your Business
Having worked with hundreds of small & medium companies from around Africa and beyond, we understand your pain points. We also understand we aren’t the right agency for every business. We want to work with businesses that want a partner, not a doer.
We focus on understanding your business & what keeps you up at night so that we can develop a customized strategy that meets your specific needs regardless of size or industry. By building a relationship with each of our clients, we can ensure our marketing strategy is built with the sole focus of solving the problems your business faces. Each of our marketing campaigns are built with the client's needs in mind to solve the greatest marketing problems.
We’ve been growing businesses since 2009, let us do it for you!
TALK TO AN ONLINE MARKETING CONSULTANT NEAR YOU.
Our company has benefited greatly by using Burt Systems. Most noticeably, is the amount of leads we now receive to the website. I intend on keeping Burt Systems as my SEO and Website company indefinitely. They are a great group of people to work with and are very professional!
The Burt Systems team is the smartest, most creative SEO people in the business. Our company was in the process of redesigning our website, and Burt Systems came in with strategy that leveraged our design to drive results. Our organic volume increased over 190% in the first year and well over 100% in year 2. The Account Managers have been great to work with; responsive, and dedicated to our business, and are always looking for new opportunities to improve the campaign. Overall, they have been a pleasure to work with, and I would recommend them without reservation.
Burt Systems has worked with our company to get on the map with SEO. The team has helped with keywords, meta content, backlinks, etc. to make sure that our site is ranking high in searches. Our account manager keeps us updated on everything happening with the campaign and we've really enjoyed working with Burt.
When we first sought out Burt Systems, we wanted to increase our web traffic and sales. After working with Burt Systems for just a few months, we immediately started getting more traffic and selling more tours. I would tell anyone that Burt Systems is a group of great people that treat you right, offer good customer service, but most importantly, get real results.
Having worked with several internet marketing firms and been disappointed in the past, we began the hunt for a new company to help with our search marketing efforts for our redesigned website. After many consultations, we signed with Burt Systems and couldn’t be more pleased. We look forward to the continued strength of our web presence thanks to Burt Systems.
Traffic from search engines is up by a whopping 154 percent. Keywords indexed by search engines is up by 70 percent and sales from our new website are up 33 percent.
I’m completely satisfied. We’ve experienced an 89 percent increase in search engine traffic in the last six months and a 256 percent increase in long tail keywords just on page one! We are now selling our tour packages like never before.
Yes, am happy, proud of their work , Lucky that I got these guys. Comparing with other friends who have travel sites, mine is well detailed, people who know it they tell me how good it is.! 👍🏿